Real Estate Agents Getting Views And No Customers: Your Profile Is Where It Broke

If you're a real estate agent who has had a video do big numbers and bring you nothing, I want to show you where it actually comes apart, because it's almost never the content.

I got on a call this week with an agent who has genuinely won on one platform. She went solo off a team a few years ago, landed in a market where she didn't know a single person, and built the whole thing herself. She gets three to five reach outs a week and runs two to four consults a week off of it.

She told me she had a video do over a hundred thousand views and she doesn't have any customers from it.

We pulled her profile up together on the call and I could see the problem in about ten seconds.

What people are actually doing when they land on you

When people come into your content, they're going to look for a few things, and they decide fast.

They want to make sure that right from the beginning they understand what you do. Who you are, what you do, and then a little bit more about how you can help them.

That evaluation happens in roughly two seconds, and most agent profiles answer the first question and skip the other two.

Start with the name field, because it does more work than anybody gives it credit for.

With an agent I work with, we put realtor and real estate agent in the first two things people see. Meta's algorithm really likes that. When those words sit in the first part of the profile, Meta understands what this person does, and it starts sending his content to people who are realtors and real estate agents and to people looking for one.

You're telling the algorithm what you are in the one field it reads first.

Setting the profile up like a funnel

What we build for the agents I work with is their Instagram set up like a funnel.

The top of the funnel is the who. Here's who you are as an agent, or here's who you are as a client.

Then here's what I do, and here's my service for you.

And then here's a little bit more about how I can help you.

Instagram gives you three slots to pin your top posts, and that's one of the highest leverage things sitting unused on nearly every profile I look at. Post one answers who you are. Post two answers what you do. Post three answers how you help the person reading.

People come on, they see by the name what you are, and then they go a little further down the funnel and they actually see who you are.

Go pull your own profile up on your phone right now, the way a stranger would, and see whether somebody could tell who you serve without scrolling. Tell me yes or no, because I want to know whether I'm looking at a pattern or at one person.

The thing almost nobody has checked

On that same call I asked her whether she had a pixel on her lead magnet page. She said she didn't know.

A pixel is essentially this. With your Meta pixel and your Google Analytics code installed on the back end, anytime someone clicks on your page it catches that IP address.

So when you start running some money behind your content, it's a whole audience of people that you've been building over the last three or four years.

Every person who ever clicked your relocation guide. Every person who filled out that form. Everybody who landed and left. If the pixel is on there, you own that audience going forward.

Here's exactly where to look, and it's the same path on most page builders. Go to sites, or funnels, depending on where your pages live. Open your website. Go to settings. Find the field called head tracking code.

Mine has my Meta pixel code in there with the Google Tag Manager sitting under it.

We scrolled through hers together. Her Google tag was in there. The Meta pixel was missing entirely, through three or four years of traffic.

Putting it in costs you nothing and it starts building that audience from this afternoon forward.

What happens on the other side of fixing it

I want to give you real numbers instead of talking in theory.

An agent I work with started his account in April. His early videos were doing 251 views, and he was awkward on camera and didn't want to be on camera at all.

Then we nailed the hook on one of them, and that video did two and a half million views and brought in 400 leads.

The part I want you to look at is what came after. His next video did 1,400. Then 2,292. Then 2,893. And then he just stayed consistently in the 2,000s.

The viral one is fun. The floor moving from 251 to 2,000 and staying there is the business.

There's a second one that's even simpler. Another agent was repurposing his YouTube shorts straight over and getting 56 views. I had him do one slight shift and literally go out and be in a house. That one did 16,000.

Same person, same account, same week. He stopped recycling and went and stood inside a house and talked.

The part that quietly undoes all of it

The agent I talked to this week said everybody is in her database and they're just kind of collecting dust. Everyone she has ever spoken to, all of them somewhere between now and five years out, sitting there.

That's the most common version of this I see. The attention gets won and nothing is built to hold it.

For the agent I mentioned above, we built out his DM automations as an entire branch chain, so when people comment the keyword they actually get moved somewhere. Then we started a re-engagement campaign across everyone already sitting in the database.

He got on office hours on a Wednesday and said, oh my gosh, where are all these emails coming from.

That's just a database getting turned on.

Why I built the thing I built

I had a VA who is a doer. She does what you ask her to do, and she does it well.

What I needed was for her to think a little bit for me, and the problem is she can't really think like me.

The friction was getting my brain into her brain.

So I quit trying to do that. What I can do is train my AI and build AI agents into my business that actually think like me. Then all I have to do is train her how to use the AI.

That took the friction out completely, because I'd built it into the skill itself.

When your VA is the one executing all of this and she has an actual skill to work with, it becomes a lot easier for both of you.

Start here

Fix the name field so it says what you are. Fix the bio so it answers who you serve and how you help. Pin three posts that answer who, what, and how. Then go into your site settings and find out whether your Meta pixel is really in there.

Then pick one call to action and use it every single time, because the biggest thing is having the right call to action every time and staying consistent with it.

If you do only that, you're further ahead than you were this morning.

I break the whole build down inside my Skool community, including the profile teardowns, the automation chains, and what it looks like when a VA is the one running it. Come join us at https://www.skool.com/thesystemsdrivenceo/about and bring your profile with you.

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