Attention Is the Greatest Asset an Agent Has, and I've Been Hesitating to Use Mine

If you're an agent who's been hesitating to show up online, this one's for you.

I just got back from eXp Con, and one line from Gary Vee has stayed with me all week. Attention is the greatest asset that you have.

I closed $10 million in real estate sales from Instagram. Some of that came from people who found me directly, and a lot of it came from referrals. To this day, I still get referrals from people who just see me on Facebook and Instagram.

So I'm going to admit something that doesn't line up with any of that. For whatever reason, I've always been a little cautious about being visible, maybe even hesitant. I feel that way even though I built the Content Waterfall, and even though my offers keep getting more refined.

Tell me in the comments one thing you've been hesitating to post. I'd like to know where you're holding back, because I'm about to tell you where I was.

When I get seen, things happen

The reality is that I like visibility. I like being seen online, because that's when things happen for me.

Another speaker at eXp Con said it plainly: content for me is how I make money. I sat there and recognized my own business in that sentence.

So I came home and made a few commitments. I'm committing to more presence and more visibility. I'm getting clear on what I want to be doing, which is staying visible, coaching, and being on sales calls.

Post the simple thing

The first shift was almost too small to write about. Yesterday I posted a recap and tagged the CEO in it, and he commented.

You never know who's looking, and you never know what's going to get someone's attention. Your job is to give them something to see.

Here's what you can do today. Post a recap of something from this week, like a closing, a client win, an event, or a lesson, and tag the people who were part of it. It takes about five minutes.

Stop thinking so much

My coach gave me a conversation system, and yesterday I used it to start conversations. I did something I don't usually do. I stopped thinking so much and just did what I was told.

I care what people think and how things come across, and that's never going away. I also stopped spending so much time making everything perfect in the beginning. I just didn't hesitate.

Because I didn't hesitate, I got one appointment booked for sure and another person said they're going to book. Several others started commenting and responding.

It's okay to mess up online. People want to see who you are as a human, and they want to see a real human doing real human things like them.

Watch for the comparison trap

This morning I caught myself comparing. I saw people saying they help businesses scale with social media, and my first thought was that I do too.

I don't have 300,000 followers, and I kept thinking I needed to be so different from all of those people. Then I told myself I can literally just start going all in and see what happens.

If you've been measuring yourself against the agent in your market with the big following, that comparison is one more reason to wait. Going all in is the way through it.

Decide where to show up, then give your VA one job

First, you have to make a decision about where to show up. Pick the place and commit to it.

Then decide who keeps you there. For me, that's my VA, and I've decided her job is going to be making me visible. She'll get the content out, the carousels out, the long form out, and keep my profiles current.

To make that work, I have to give her fewer things to do. Her plate is full of client work and a lot of other tasks, and visibility can't be one more item stacked on top. When you hand someone your visibility, you take other work off their plate so they can carry it.

I keep the parts I enjoy. I like editing my short form videos once in a while, so I'll do that when I want to.

This is exactly what the system I built is designed to do. You record fifteen minutes a week, that recording becomes ten pieces of content in your own words, and your VA runs it while you film and approve. Right now I have 10 people enrolled, and I've gotten to the point where I'm done building for a minute and ready to go use it.

Why it matters to me

I just want to change more people's lives. The days I'm not being useful, purposeful, or generous with people are the days I don't love, and hesitating to be visible keeps me from being useful to anyone who can't see me.

So decide where you'll show up, post the recap, and stop thinking so much. If you want to see how the whole thing gets built, join the Skool community, where I break down exactly how your VA ends up running your visibility while you film and approve.

‍